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English definition of “customer relationship”

customer relationship

noun [C]     COMMERCE, MARKETING
the way in which a business and its customers feel and behave towards each other over a period of time , and the effect of this on the business : Free trials encourage trust and so build the customer relationship . By offering a range of products under the same brand , you create value from customer relationships .
(Definition of customer relationship noun from the Cambridge Business English Dictionary © Cambridge University Press)
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