customer relationship management

noun [U] (abbreviation CRM, also customer management, also consumer management, also relationship management)

Definition

› COMMERCE, MARKETING the plan and system that a business has for dealing with customers over a period of time: Customer relationship management aims to attract and retain customers in a cost-effective way.

(Definition of customer relationship management noun from the Cambridge Business English Dictionary © Cambridge University Press)

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customer panel noun
customer profile noun
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customer relations noun
customer relationship management noun
customer relationship noun
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