customer relationship management - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “customer relationship management”

customer relationship management

noun [U]
 
 
( abbreviation CRM, also customer management, also consumer management, also relationship management)
COMMERCE, MARKETING the plan and system that a business has for dealing with customers over a period of time: Customer relationship management aims to attract and retain customers in a cost-effective way.
(Definition of customer relationship management from the Cambridge Business English Dictionary © Cambridge University Press)
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