customer value proposition

noun [C] (abbreviation CVP, also product value proposition)

Definition

› MARKETING a reason for buying a particular product or service in relation to the value that it offers: Your customer value proposition must focus closely on what your customer really wants and values.

(Definition of customer value proposition noun from the Cambridge Business English Dictionary © Cambridge University Press)

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customer service noun
customer strategy noun
customer support noun
customer testimonial noun
customer value noun
customer value proposition noun
customer-centric adjective
customer-driven adjective
customer-facing adjective
customer-focused adjective
customer-oriented adjective

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