decoy marketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “decoy marketing”

decoy marketing

noun [U]
 
 
MARKETING
a way of marketing a product or service in which a company offers customers a similar product or service of lower quality at about the same price, in order to improve sales of what they are really trying to sell: Need to sell more products or services? The decoy marketing offer introduces false choices to make another choice look more appealing.
(Definition of decoy marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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