› very large or serious: Employees were forced to accept deep cuts in pay and benefits. a deep recession. These deep discounts will be a major factor in stimulating local telephone competition in Pennsylvania.
in deep trouble › experiencing very serious problems: But the question is whether any business strategy can save a company in such deep trouble.
be in/get into deep water › to be in or get into serious trouble: The main problem's going to be cash flow. It's the same in any business that gets into deep water.
deep in debt › owing a very large amount of money: Why are the banks willing to allow people like this to get even deeper into debt?
deep pockets › if you say that an organization or a person has deep pockets, you mean that they have a lot of money to spend: The sleek new car promises to do well, but it takes deep pockets to market premium cars across Europe.
jump in/throw sb in at the deep end › to start, or make someone start, doing something new and difficult without help or preparation: When new people start in our call centre, we give them basic training in all our systems and then throw them in at the deep end on day one.