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English definition of “demand management”

demand management

noun [U]
 
 
PRODUCTION control of the consumer demand for services or products: Intelligent demand management can make sure water supplies are sufficient even during a drought.
UK ECONOMICS a government's management of all spending through control of the supply and demand of goods and services: The government's restrictive demand management made private consumption drop to just 56% of the gross domestic product.
(Definition of demand management from the Cambridge Business English Dictionary © Cambridge University Press)
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