demand management

noun [U]

Definition

› PRODUCTION control of the consumer demand for services or products: Intelligent demand management can make sure water supplies are sufficient even during a drought.

› UK ECONOMICS a government's management of all spending through control of the supply and demand of goods and services: The government's restrictive demand management made private consumption drop to just 56% of the gross domestic product.

(Definition of demand management noun from the Cambridge Business English Dictionary © Cambridge University Press)