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English definition of “demarket”

demarket

verb [I or T]
 
 
/ˌdiːˈmɑːkɪt/ MARKETING
to market a product or service less, or to make it seem less worth buying: Some areas in Florida prefer elderly vacationers and so they demarket to college students. demarket cigarettes and alcohol
(Definition of demarket from the Cambridge Business English Dictionary © Cambridge University Press)
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