Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

  

English definition of “differentiate”

differentiate

verb     /ˌdɪfəˈrenʃieɪt/
[T] MARKETING to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers : differentiate sth from sth The company wanted a website that would differentiate them from their competitors . In order to differentiate our service , it was decided that the brochure would depart from the traditional format .
[I or T] to show or find a difference between people or things: A purchase tax can differentiate between luxuries and necessities.
[T] to be the quality or feature that makes one thing different from another: differentiate sth from sth Customers may wonder what differentiates one type of beer from another.
(Definition of differentiate verb from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of differentiate

Definitions of “differentiate” in other dictionaries

Word of the Day

amicable

relating to behaviour between people that is pleasant and friendly, often despite a difficult situation

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More