Focus on the pronunciation of differentiate
English definition of “differentiate”
› [T] MARKETING to show how a product or company is different from other similar ones and what its advantages are, especially in order to attract a particular group of consumers: differentiate sth from sth The company wanted a website that would differentiate them from their competitors. In order to differentiate our service, it was decided that the brochure would depart from the traditional format.
› [I or T] to show or find a difference between people or things: A purchase tax can differentiate between luxuries and necessities.
› [T] to be the quality or feature that makes one thing different from another: differentiate sth from sth Customers may wonder what differentiates one type of beer from another.