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English definition of “differentiation”

differentiation

noun [U]
 
 
/ˌdɪfərenʃiˈeɪʃən/
MARKETING the process of showing how a product is different from similar products and what its advantages are, especially in order to attract a particular group of consumers: Through differentiation, coffee could come to be marketed like wine, which is prized for specific locations and other qualities.
the process of showing or finding a difference between one thing and another: The four-letter code will enable differentiation between separate projects within the same department.
the fact that something is different from something else: There is considerable differentiation between different users in terms of IT skills.
(Definition of differentiation from the Cambridge Business English Dictionary © Cambridge University Press)
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