differentiation - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “differentiation”

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differentiation

noun [U]
 
 
/ˌdɪfərenʃiˈeɪʃən/
MARKETING the process of showing how a product is different from similar products and what its advantages are, especially in order to attract a particular group of consumers: Through differentiation, coffee could come to be marketed like wine, which is prized for specific locations and other qualities.
the process of showing or finding a difference between one thing and another: The four-letter code will enable differentiation between separate projects within the same department.
the fact that something is different from something else: There is considerable differentiation between different users in terms of IT skills.
Translations of “differentiation”
in Chinese (Traditional) 區別,區分,辨別, 差異化…
in Chinese (Simplified) 区别,区分,辨别, 差异化…
(Definition of differentiation from the Cambridge Business English Dictionary © Cambridge University Press)
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