Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “differentiation”

See all translations

differentiation

noun [U]
 
 
/ˌdɪfərenʃiˈeɪʃən/
MARKETING the process of showing how a product is different from similar products and what its advantages are, especially in order to attract a particular group of consumers: Through differentiation, coffee could come to be marketed like wine, which is prized for specific locations and other qualities.
the process of showing or finding a difference between one thing and another: The four-letter code will enable differentiation between separate projects within the same department.
the fact that something is different from something else: There is considerable differentiation between different users in terms of IT skills.
Translations of “differentiation”
in Chinese (Traditional) 區別,區分,辨別, 差異化…
in Chinese (Simplified) 区别,区分,辨别, 差异化…
(Definition of differentiation from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of differentiation?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “differentiation”

Definitions of “differentiation” in other dictionaries

Word of the Day

nation

a country, especially when thought of as a large group of people living in one area with their own government, language, traditions, etc.

Word of the Day

Think long and hard; the language of decisions

by Liz Walter,
January 28, 2015
One of the best ways (perhaps the best way) to improve your English is to learn how words go together in phrases, idioms, or other patterns such as verb/noun or adjective/noun pairs (often called ‘collocations’). This blog looks at some useful phrases and collocations connected with the subject of decisions, something we

Read More 

micro pig noun

January 26, 2015
an extremely small pig, bred to be a pet Micro pigs have become popular pets recently, with famous owners including Victoria Beckham, Paris Hilton and Olympic diver, Tom Daley.

Read More