Focus on the pronunciation of differentiation
English definition of “differentiation”
/ˌdɪfərenʃiˈeɪʃən/ noun [U]
› MARKETING the process of showing how a product is different from similar products and what its advantages are, especially in order to attract a particular group of consumers: Through differentiation, coffee could come to be marketed like wine, which is prized for specific locations and other qualities.
› the process of showing or finding a difference between one thing and another: The four-letter code will enable differentiation between separate projects within the same department.
› the fact that something is different from something else: There is considerable differentiation between different users in terms of IT skills.