diminishing returns - definition in the Business English Dictionary - Cambridge Dictionaries Online

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diminishing returns

noun [plural]
 
 
ECONOMICS a situation in which less and less is achieved despite the use of increasing amounts of effort or money: As diminishing returns set in on any given marketing tactic, revenues will exceed costs by less and less.
→  See also law of diminishing returns
(Definition of diminishing returns from the Cambridge Business English Dictionary © Cambridge University Press)
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