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English definition of “dip”

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dip

noun [C]
 
 
/dɪp/
a reduction in something, or the fact of something moving to a lower level: The dip in revenue does not mean the industry's several-year winning streak is coming to an end. The newspaper is reporting the third straight monthly dip in advertising.suffer/experience a dip Nearly all of our members have experienced a dip in their business this year. a sharp/slight dip
→  See also double dip
(Definition of dip noun from the Cambridge Business English Dictionary © Cambridge University Press)
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