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English definition of “direct competition”

direct competition

noun [U]    
the situation in which people or businesses are competing with each other to sell the same product or service : The company started six years ago with almost no capital at all and in direct competition with the owner's former employer . To top it off, your friends and former colleagues may now be in direct competition with you.
(Definition of direct competition noun from the Cambridge Business English Dictionary © Cambridge University Press)
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