›a situation in which a company, etc. buys products directly from someone in another country, without using another person or organization to make arrangements for them, or a product that is bought in this way: We specialize in the direct import of cars from Japan.Direct imports from overseas manufacturers are minimal, because local suppliers account for more than 90% of the store's merchandise. → Compareindirect import
direct importingnoun[U]›Is the lower price worth the increased cost, risk, and investment associated with direct importing?