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direct investment

 
 
noun [U] FINANCE

Definition

a situation where one shareholder owns enough of a company's shares to be able to influence its decisions: Because of her direct investment, she was able to keep the company from merging with a rival.
BANKING, FINANCE investment by a bank directly in a company or a business opportunity: With direct investment, a bank actually owns all or a portion of a venture, rather than simply lending money to finance the venture.
(Definition of direct investment noun from the Cambridge Business English Dictionary © Cambridge University Press)

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