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English definition of “direct mail”

direct mail

noun [U]     MARKETING
advertisements that are sent through the mail to a large number of consumers : In many ways , the Web is more effective than television advertising and direct mail . Typically , most of the marketing activity is carried out by direct mail . We still believe that our grass-roots direct-mail campaign was instrumental in our success .
(Definition of direct mail noun from the Cambridge Business English Dictionary © Cambridge University Press)
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