direct mail - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “direct mail”

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direct mail

noun [U]
 
 
MARKETING
advertisements that are sent through the mail to a large number of consumers: In many ways, the Web is more effective than television advertising and direct mail. Typically, most of the marketing activity is carried out by direct mail. We still believe that our grass-roots direct-mail campaign was instrumental in our success.
Translations of “direct mail”
in Chinese (Traditional) 信函推銷, 信函募捐…
in Chinese (Simplified) 信函推销, 信函募捐…
(Definition of direct mail from the Cambridge Business English Dictionary © Cambridge University Press)
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