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English definition of “direct mail”

direct mail

noun [U]
 
 
MARKETING
advertisements that are sent through the mail to a large number of consumers: In many ways, the Web is more effective than television advertising and direct mail. Typically, most of the marketing activity is carried out by direct mail. We still believe that our grass-roots direct-mail campaign was instrumental in our success.
(Definition of direct mail from the Cambridge Business English Dictionary © Cambridge University Press)
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