direct marketing

noun [U] (also direct advertising, also direct channel marketing) MARKETING

Definition

› the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet: Direct marketing advertising is targeted, in that it seeks to create direct contact with individual consumers. direct marketing agency/company/consultancy Our initial plan includes newspaper and magazine ads as well as a direct marketing campaign to targeted consumers.

direct marketer noun [C] › They help direct marketers target their markets by providing consumer and business data, software, and consulting services.

(Definition of direct marketing noun from the Cambridge Business English Dictionary © Cambridge University Press)

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