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English definition of “direct selling”

direct selling

noun [U]
 
 
COMMERCE
the activity of selling products directly to customers rather than through stores: Retailers are taking the threat of direct selling very seriously. a direct selling business/company/division
the activity of selling a product directly to stores rather than through another person or company
→ Compare indirect selling
(Definition of direct selling from the Cambridge Business English Dictionary © Cambridge University Press)
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