Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “direct-to-consumer”


adjective [before noun]
( abbreviation DTC) MARKETING
used to describe the advertising and selling of medicines to the people who use them, rather than to doctors: Medical experts have criticized the flood of direct-to-consumer advertising by drug companies.
(Definition of direct-to-consumer from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of direct-to-consumer?
Add Cambridge dictionaries to your browser to your website

Word of the Day


When animals or people stampede, they all move quickly in the same direction, often because they are frightened.

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More