direct verb Meaning in Cambridge Business English Dictionary
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Meaning of "direct" - Business English Dictionary

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direct

verb [T]
 
 
/dɪˈrekt, daɪˈrekt/
to control or be in charge of an activity, organization, etc.: She directs a large charity. They've appointed someone from outside the organization to direct the fiscal review.
to aim something in a particular direction, or at a particular person or group of people: direct sth toward(s) sb This sales promotion is directed toward retail customers.direct sth to sth/sb Please direct concerns and queries to the project administrator. Any future donations will be directed to the housing fund. We need to direct the board's attention to this matter immediately.
(Definition of direct verb from the Cambridge Business English Dictionary © Cambridge University Press)
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