Focus on the pronunciation of direct
English definition of “direct”
/dɪˈrekt/, /daɪˈrekt/ verb [T]
› to control or be in charge of an activity, organization, etc.: She directs a large charity. They've appointed someone from outside the organization to direct the fiscal review.
› to aim something in a particular direction, or at a particular person or group of people: direct sth toward(s) sb This sales promotion is directed toward retail customers.direct sth to sth/sb Please direct concerns and queries to the project administrator. Any future donations will be directed to the housing fund. We need to direct the board's attention to this matter immediately.