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English definition of “display medium”

display medium

noun [C]     (plural display media)
MARKETING a method of attracting attention to products that are for sale: Advertising spending has started to turn around, with outdoor advertising outperforming most other display media.
a method of showing something to people: Dynamic map systems can be printed, but the primary display medium is a computer monitor.
(Definition of display medium noun from the Cambridge Business English Dictionary © Cambridge University Press)
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