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English definition of “distribution channel”

distribution channel

noun [C]
 
 
(also channel of distribution, also marketing channel)
COMMERCE, MARKETING one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store): Independent tire dealers remain the dominant distribution channel for passenger tires in the United States. a direct-to-retailer channel of distribution
(Definition of distribution channel from the Cambridge Business English Dictionary © Cambridge University Press)
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