Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “diversify”

See all translations

diversify

verb [I or T]
 
 
/daɪˈvɜːsɪfaɪ/
COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk: Farmers are increasingly diversifying into other activities to supplement their incomes. Using its powerful brand name, the company has successfully diversified and entered new markets. It would be a good idea to diversify the local economy away from its present over-dependence on oil.
FINANCE to put money into a range of different types of investments in order to reduce risk: He said he bought the shares in 2003 in order to diversify his portfolio. You could consider diversifying into a unit trust to spread the risk.
diversification /dɪˌvɜːsɪfɪˈkeɪʃən/ US   /dɪˌvɝː-/ noun [U or C]
(Definition of diversify from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of diversify?
Add Cambridge dictionaries to your browser to your website

Definitions of “diversify” in other dictionaries

Word of the Day

white Christmas

a Christmas when it snows

Word of the Day

Cleavage proves divisive in Cambridge’s words of 2014

by Alastair Horne,
December 19, 2014
​​​​ Other dictionaries may choose faddish novelties as their words of the year, but here at Cambridge, we like to do something different. We look for the words that have seen sudden surges in searches over the course of the year – words that have been baffling users of English and driven them

Read More 

cinderella surgery noun

December 15, 2014
cosmetic surgery to the feet We have all heard of people having nose jobs, boob jobs and liposuction – but now a new trend growing in popularity in America: Cinderella surgery.

Read More