Focus on the pronunciation of diversify
English definition of “diversify”
/daɪˈvɜːsɪfaɪ/ verb [I or T]
› COMMERCE to start to produce a range of different types of products or services, in order to succeed in more markets or protect yourself against risk: Farmers are increasingly diversifying into other activities to supplement their incomes. Using its powerful brand name, the company has successfully diversified and entered new markets. It would be a good idea to diversify the local economy away from its present over-dependence on oil.
› FINANCE to put money into a range of different types of investments in order to reduce risk: He said he bought the shares in 2003 in order to diversify his portfolio. You could consider diversifying into a unit trust to spread the risk. diversification /dɪˌvɜːsɪfɪˈkeɪʃən/
/dɪˌvɝː-/ noun [U or C] › COMMERCE, FINANCE The launch of new products and diversification into new business areas continue to boost sales. Successful farm diversifications are launched by highly motivated people.