Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “dog”


noun [C]
informal an investment, company, or product that will probably fail
MARKETING a product that has a small share of a market that has a low rate of growth → Compare Boston Matrix
dog eat dog informal a situation in which competitors are willing to harm each other in order to be successful: It is dog eat dog on Las Vegas's world-famous Strip as huge casino complexes compete for attention. The fast-growing telecom industry was a dog-eat-dog world where firms were either looking to expand or ripe for takeover.
eat your own dog food informal if a company eats its own dog food, it uses the products that it makes in its own business activities, rather than using products made by other companies: The company, which makes high-tech equipment, could not have grown as fast as it has without eating lots of its own dog food.
go to the dogs informal (also US go to hell in a handbasket/handcart) to get into a very bad situation: The economy seems to be going to the dogs. Signs of a global recession inevitably conjure up thoughts of the last time we went to hell in a handbasket: the Great Depression of the 1930s.
that dog won't hunt US informal used to say that a plan will fail → See also top dog
(Definition of dog from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of dog?
Browse related topics

You are looking at an entry to do with Neglecting and ignoring, but you might be interested in these topics from the Attention and care topic area:

Add Cambridge dictionaries to your browser to your website

More Business English definitions for “dog”

Definitions of “dog” in other dictionaries

Word of the Day

from the word go

from the start of something

Word of the Day

Countability – grammar codes

by Dom Glennon​​,
November 26, 2014
Advices and informations Have you ever noticed strange codes in square brackets on entries in Cambridge Dictionaries Online and wondered what they mean? These are grammar codes, giving you a brief summary of how that word behaves grammatically. More information can be obtained by hovering your cursor over the code, and there’s

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More