dog and pony show - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “dog and pony show”

dog and pony show

noun [C]
 
 
US informal MARKETING
an event that is designed to impress people in order to make them buy something or invest money: Our average customer is a businessperson who doesn't need the dog and pony show.
(Definition of dog and pony show from the Cambridge Business English Dictionary © Cambridge University Press)
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