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downtrend

 
 
/ˈdaʊntrend/ noun [C, usually singular]

Definition

ECONOMICS, FINANCE a gradual reduction in the price or value of something or in the activity of a financial market: The latest figures suggest a downtrend in unemployment. The newspaper business has been in a long-term downtrend stretching back to the 1940s. → Compare uptrend
(Definition of downtrend noun from the Cambridge Business English Dictionary © Cambridge University Press)
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