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English definition of “drip marketing”

drip marketing

noun [U]
 
 
MARKETING
a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: Drip marketing is the opposite of a marketing blitz.
→ Compare drip advertising, drip campaign, drip method
(Definition of drip marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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