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drop

 
 
/drɒp/ noun [C, usually singular]

Definition

a reduction in the level, value, price, etc. of something: a drop in sth Major supermarket chains experienced a drop in sales.a dramatic/major/sharp drop He warned that stocks could take a sharp drop today. a 10%/10 point/10p, etc. drop
(Definition of drop noun from the Cambridge Business English Dictionary © Cambridge University Press)
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