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ECR

 
 
noun [S or U] COMMERCE

Definition

abbreviation for efficient consumer response: systems, especially in the food industry, for producing exactly what customers want and making the goods available in the quickest and cheapest ways: The aim of ECR is to provide consumers with the best possible value, service and variety of products by improving the supply chain.
(Definition of ECR noun from the Cambridge Business English Dictionary © Cambridge University Press)
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