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edutainment

 
 
/ˌedjʊˈteɪnmənt/ noun [U]

Definition

the process of entertaining people at the same time as you are teaching them something, and the products, such as television programmes or software, that do this: The market for edutainment software is growing at about 30% a year.
edutain verb [I or T] This new programme is designed to edutain kids, making sure they get the message about healthy food choices.
(Definition of edutainment noun from the Cambridge Business English Dictionary © Cambridge University Press)
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