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emotion
/ɪˈməʊʃən/ noun [C or U] MARKETINGDefinition
› the feelings that someone has about a product or service that can influence their decision whether to buy it or not: Detroit automakers used color to elicit emotion to sell cars. Advertising traditionally relies on the persuasive power of positive emotions.
(Definition of emotion noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Focus on the pronunciation of emotion
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