emotion - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “emotion”

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emotion

noun [C or U]
 
 
/ɪˈməʊʃən/ MARKETING
the feelings that someone has about a product or service that can influence their decision whether to buy it or not: Detroit automakers used color to elicit emotion to sell cars. Advertising traditionally relies on the persuasive power of positive emotions.
(Definition of emotion from the Cambridge Business English Dictionary © Cambridge University Press)
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