endorse - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “endorse”

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endorse

verb [T] ( US also indorse)
 
 
/ɪnˈdɔːs/
to state publicly that you approve of or support someone or something: endorse a decision/plan/proposal Federal safety regulators endorsed the company's decision to stop selling the product.be endorsed by sb/sth She has been endorsed by unions that represent nearly 4 million workers nationwide.endorse sb for sth The Commissioner praised the president and endorsed him for re-election. enthusiastically/strongly/vigorously endorse
MARKETING to appear in an advertisement saying that you use and like a product: The league prohibits players from endorsing products related to alcohol, tobacco, casinos, or gambling.be endorsed by sb The new contemporary womenswear range - endorsed by well-known actress Tania Mitchell - was launched this autumn.
BANKING to sign the back of a cheque, bill of exchange, etc. that has your name on it in order to give permission for it to be paid to someone else: To endorse a cheque the original payee just has to sign the back of the cheque and state the name of the person concerned.
INSURANCE to include a condition in an insurance agreement: The insurer can be asked to endorse the insurance certificate to confirm that driving in the performance of the employer's business is covered by the policy.
(Definition of endorse from the Cambridge Business English Dictionary © Cambridge University Press)
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