›[C or U](alsoproduct endorsement)MARKETINGa statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product: The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products.Artists and athletes can earn a lot of from brands, film rights, product endorsements, and such things. an endorsement contract/dealThe young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.
›[C or U]a public statement made by someone saying that they approve of or support someone or something: endorsement of sthThe stock exchange was boosted by the central bank's endorsement of another interest rate cut.a government/official/personal endorsementFederal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets.a ringing/strong/overwhelming endorsementendorsement by/from sbThe plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.
›[C or U]BANKINGthe act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else: What are the regulations for cheque endorsements?
›[C]INSURANCEa condition that is included in an insurance agreement: A policy endorsement can be used to modify a current policy without completely rewriting it.