endorsement

(US also indorsement)

/ɪnˈdɔːsmənt/ noun

Definition

› [C or U] (also product endorsement) MARKETING a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product: The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products. Artists and athletes can earn a lot of from brands, film rights, product endorsements, and such things. an endorsement contract/deal The young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.

› [C or U] a public statement made by someone saying that they approve of or support someone or something: endorsement of sth The stock exchange was boosted by the central bank's endorsement of another interest rate cut.a government/official/personal endorsement Federal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets. a ringing/strong/overwhelming endorsementendorsement by/from sb The plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.

› [C or U] BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else: What are the regulations for cheque endorsements?

› [C] INSURANCE a condition that is included in an insurance agreement: A policy endorsement can be used to modify a current policy without completely rewriting it.

(Definition of endorsement noun from the Cambridge Business English Dictionary © Cambridge University Press)

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