Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “endorsement”

endorsement

noun ( US also indorsement)
 
 
/ɪnˈdɔːsmənt/
[C or U] (also product endorsement) MARKETING a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product: The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products. Artists and athletes can earn a lot of from brands, film rights, product endorsements, and such things. an endorsement contract/deal The young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.
[C or U] a public statement made by someone saying that they approve of or support someone or something: endorsement of sth The stock exchange was boosted by the central bank's endorsement of another interest rate cut.a government/official/personal endorsement Federal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets. a ringing/strong/overwhelming endorsementendorsement by/from sb The plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.
[C or U] BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else: What are the regulations for cheque endorsements?
[C] INSURANCE a condition that is included in an insurance agreement: A policy endorsement can be used to modify a current policy without completely rewriting it.
(Definition of endorsement from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of endorsement?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “endorsement”

Definitions of “endorsement” in other dictionaries

Word of the Day

mutant

an organism that is different from others of its type because of a permanent change in its genes

Word of the Day

What’s that lovely smell?

by Kate Woodford​,
October 29, 2014
As adult humans, we can distinguish about 10,000 different smells. It’s no wonder, then, that we have so many words and expressions to describe them. This week we’re taking a look at those smell words – words that describe good smells and words that describe bad smells. Most smell words are either

Read More 

high-frequency trading noun

October 27, 2014
a type of stock market trading that uses very complex technology to trade extremely quickly, often making tiny profits which nevertheless add up to substantial sums Lewis’s book, Flash Boys, is driving a huge amount of attention toward the topic of high frequency trading, and it has rekindled some of

Read More