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English definition of “enduring”

enduring

adjective [before noun]     /ɪnˈdjʊərɪŋ/
used to describe something that will last for a long time: enduring popularity/strength/success This game has an enduring popularity. enduring problems/difficulties
used to describe something that is good enough to be popular or successful for a long time: an enduring brand/company Hoover™ is one of the most enduring brands of the twentieth century.
(Definition of enduring adjective from the Cambridge Business English Dictionary © Cambridge University Press)
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