Focus on the pronunciation of est.
English definition of “est.”
› abbreviation for established, used with a date to show when a company or organization was begun: G. B. Titus & Co., est. 1842
› abbreviation for estimated, used to show that a figure has been calculated using some guesses and may not be exact: Est. cost, $2.4 million the town of Brownford (est. population 14,000)