Focus on the pronunciation of establish
English definition of “establish”
› [T, often passive] to start a company or organization that will continue for a long time: The firm was established in 1822. The company intends to establish a presence in Korea.
establish yourself › [T] to reach a successful position over a period of time: He has established himself as one of the most active business leaders in the community. The company quickly established itself as a recognized global brand.