evoked set - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “evoked set”

evoked set

noun [C]
 
 
COMMERCE, MARKETING
the brands of a particular product that a customer considers when choosing to buy the product: As the consumer becomes aware of new brands, the brands in his evoked set may also change.
(Definition of evoked set from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of evoked set?
Add Cambridge dictionaries to your browser to your website

Word of the Day

selfless

caring more for what other people need and want rather than for what you yourself need and want

Word of the Day

She’s got very good posture. (How we stand and sit)

by Kate Woodford,
May 27, 2015
Recently on this blog, we looked at the words that we use to describe the way we move. This week we’re looking at words for describing our bodies when they are still, whether we are standing or sitting. Since most of us do far too much of this, let’s start with sitting.

Read More 

ebolaphobia noun

June 01, 2015
irrational fear of the (spread of) the Ebola virus Ebolaphobia Going Viral

Read More