Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “evoked set”

evoked set

noun [C]
 
 
COMMERCE, MARKETING
the brands of a particular product that a customer considers when choosing to buy the product: As the consumer becomes aware of new brands, the brands in his evoked set may also change.
(Definition of evoked set from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of evoked set?
Add Cambridge dictionaries to your browser to your website

Word of the Day

blueprint

a photographic copy of an early plan for a building or machine

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More