evoked set
noun [C] COMMERCE, MARKETINGDefinition
› the brands of a particular product that a customer considers when choosing to buy the product: As the consumer becomes aware of new brands, the brands in his evoked set may also change.
(Definition of evoked set noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Browse the Thesaurus
Our dictionaries
Browse the Dictionary
Word of the Day
be under a cloud
to not be trusted or popular because people think you have done something bad
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
