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English definition of “extensive problem solving”

extensive problem solving

noun [U]
 
 
MARKETING the process of a customer trying to get all the information they need in order to be able to make a choice between different brands of a product that they want to buy: Extensive problem solving is likely to occur when the customer is purchasing a product that they have not bought before.
(Definition of extensive problem solving from the Cambridge Business English Dictionary © Cambridge University Press)
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