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English definition of “eyeballs”

eyeballs

noun [plural]
 
 
/ˈaɪbɔːlz/ informal
MARKETING the number of people who watch a particular television channel or visit a particular website: Look for actors and sports stars to be featured to capture consumer eyeballs.
be up to the/your eyeballs in sth to be very busy with or involved in something: Interest rates are rising fast, and more people than ever before are up to the eyeballs in debt. The family's been up to its eyeballs in politics all of her life.
(Definition of eyeballs from the Cambridge Business English Dictionary © Cambridge University Press)
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