face validity - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “face validity”

face validity

noun [U]
 
 
ECONOMICS
in statistics, etc., the fact of something seeming to be a reasonable or accurate measure of something: If a test has face validity, then it looks like a valid test to those who use it.
(Definition of face validity from the Cambridge Business English Dictionary © Cambridge University Press)
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