Focus on the pronunciation of factor
English definition of “factor”
/ˈfæktər/ noun [C]
› one of several things that affects or influences a situation: Increasing use of online newspapers was definitely a contributing factor to the company's collapse. a key/significant/major factor a critical/crucial factor a deciding/decisive factor
› (also invoice factor) FINANCE a business that buys the right to collect debts for another company and charges for collecting them: Using a factor can be a good way of getting better cashflow.
› the amount that a number is multiplied or divided by: a factor of 3/10/75, etc. You should reduce your final figures by a factor of three.
› COMMERCE a company or person that sells goods produced by another company using their own name, usually for payment
the . . . factor › something special that a product, idea, person, etc. has that makes them successful or makes people notice them: What's missing from this organization is the leadership factor. Her latest fashion collection certainly has the wow factor. → See also adjustment factor, critical success factor, feelgood factor, hygiene factor, load factor, motivator factor, weighting factor