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English definition of “falling-off”

falling-off

noun [S]
 
 
a gradual reduction in the price, amount, level, etc. of something: Our business experienced a major falling-off when a hypermarket opened just a mile away.a falling-off in sth There has been a falling-off in traffic to our website recently.
(Definition of falling-off from the Cambridge Business English Dictionary © Cambridge University Press)
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