family life cycle
noun [usually S] MARKETINGDefinition
› the different stages of a person's life and their different needs as a consumer at each stage, for example according to whether they have children and how old they are: People at the "bachelor stage" of the family life cycle are more likely to spend money on fashion items and vacations.
(Definition of family life cycle noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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