first mover Meaning in Cambridge Business English Dictionary
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Meaning of "first mover" - Business English Dictionary

first mover

noun [C]
 
 
MARKETING a company that is the first to introduce a new product, service, or technology: They got to where they are today by being first movers, and by running fast enough to keep ahead.
(Definition of first mover from the Cambridge Business English Dictionary © Cambridge University Press)
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