Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “first mover”

first mover

noun [C]    
MARKETING a company that is the first to introduce a new product, service, or technology: They got to where they are today by being first movers, and by running fast enough to keep ahead.
(Definition of first mover noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of first mover

More Business English definitions for “first mover”

Word of the Day

altruistic

showing a wish to help or bring advantages to others, even if it results in disadvantage for yourself

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More