first mover

noun [C]

Definition

› MARKETING a company that is the first to introduce a new product, service, or technology: They got to where they are today by being first movers, and by running fast enough to keep ahead.

(Definition of first mover noun from the Cambridge Business English Dictionary © Cambridge University Press)

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first cost noun
first half noun
first in, first out noun
first lien noun
first mortgage noun
first mover noun
first order of business noun
first quarter noun
first refusal noun
first section noun
first tier noun

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first-mover advantage noun

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