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English definition of “first-mover advantage”

first-mover advantage

noun [U]    
MARKETING the advantage that a company has when it is the first to introduce a new product , service , or technology , and so does not have competition from other companies : We lost a lot of 'first-mover advantage ' because we couldn't move quickly enough. → Compare last-mover advantage
(Definition of first-mover advantage noun from the Cambridge Business English Dictionary © Cambridge University Press)
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