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English definition of “flighting”

flighting

noun [U]
 
 
/ˈflaɪtɪŋ/ MARKETING
the practice of advertising a product for a period of time, stopping the advertising, and then advertising it again for another period: Ad flighting is generally done when advertising budgets are limited. →  See also pulsing
(Definition of flighting from the Cambridge Business English Dictionary © Cambridge University Press)
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