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English definition of “flyer”

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flyer

noun [C] ( also flier)
 
 
/ˈflaɪər/
MARKETING a small piece of paper advertising a product or event, which is given to a lot of people: distribute/hand out/pass out flyers Her job is to hand out flyers for the club on street corners. an advertising/campaign/publicity flyer
TRANSPORT a person who travels by plane: business/executive flyers The company's strategy of concentrating on high-margin business flyers is beginning to pay off. Regular flyers can take advantage of additional benefits such as free flights and extra baggage allowance.
TRANSPORT, COMMERCE a company that operates regular services carrying passengers by plane: a low-cost/no-frills flyer Stiff competition from rival low-cost flyers forced down fares.
take a flyer (on sb/sth) informal to take a risk by doing something that could have good or bad results: Despite his belief in the efficiency of markets, he would occasionally take a flyer on a company's shares.
→  See also frequent flyer , high flyer
(Definition of flyer from the Cambridge Business English Dictionary © Cambridge University Press)
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