flyer

(also flier)

/ˈflaɪər/ noun [C]

Definition

› MARKETING a small piece of paper advertising a product or event, which is given to a lot of people: distribute/hand out/pass out flyers Her job is to hand out flyers for the club on street corners. an advertising/campaign/publicity flyer

› TRANSPORT a person who travels by plane: business/executive flyers The company's strategy of concentrating on high-margin business flyers is beginning to pay off. Regular flyers can take advantage of additional benefits such as free flights and extra baggage allowance.

› TRANSPORT, COMMERCE a company that operates regular services carrying passengers by plane: a low-cost/no-frills flyer Stiff competition from rival low-cost flyers forced down fares.

take a flyer (on sb/sth) informal › to take a risk by doing something that could have good or bad results: Despite his belief in the efficiency of markets, he would occasionally take a flyer on a company's shares.

→ See also frequent flyer, high flyer

(Definition of flyer noun from the Cambridge Business English Dictionary © Cambridge University Press)