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English definition of “focus group”

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focus group

noun [C]
 
 
MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research: The agency commissioned a study using focus groups to gather opinion on five labelling schemes. to conduct/convene/hold a focus group
HR a group of employees who are brought together to discuss what they think about the organization and management of the company they work for: The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.
(Definition of focus group from the Cambridge Business English Dictionary © Cambridge University Press)
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