Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “focus group”

See all translations

focus group

noun [C]
 
 
MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research: The agency commissioned a study using focus groups to gather opinion on five labelling schemes. to conduct/convene/hold a focus group
HR a group of employees who are brought together to discuss what they think about the organization and management of the company they work for: The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.
(Definition of focus group from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of focus group?
Add Cambridge dictionaries to your browser to your website

Definitions of “focus group” in other dictionaries

Word of the Day

baby

a very young child, especially one that has not yet begun to walk or talk

Word of the Day

The way we move (Verbs for walking and running)

by Kate Woodford,
March 25, 2015
​​​ This week we’re looking at interesting ways to describe the way that people move. Most of the verbs that we’ll be considering describe how fast or slow people move. Others describe the attitude or state of mind of the person walking or running. Some describe both. Starting with verbs for walking slowly,

Read More 

stackin’ p

March 30, 2015
idiom slang earning a lot of money ‘That’s a very generous present.”Yeah, well, she’s stackin’ p, innit?’

Read More