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English definition of “focus group”

focus group

noun [C]    
MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company's market research: The agency commissioned a study using focus groups to gather opinion on five labelling schemes. to conduct/convene/hold a focus group
HR a group of employees who are brought together to discuss what they think about the organization and management of the company they work for: The company has been running focus groups to get ethnic minority staff to talk about improvements that might be made.
(Definition of focus group noun from the Cambridge Business English Dictionary © Cambridge University Press)
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