follower - definition in the Business English Dictionary - Cambridge Dictionaries Online

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follower

noun [C]
 
 
/ˈfɒləʊər/
MARKETING a company or product that only makes new changes, enters a market, etc. after other companies or products have done this first: Law firms are not leaders in business, they are followers. Our analysis supports the view of Germany as a fast follower of e-commerce technologies. an industry/a market follower →  Compare leader
a person who watches something closely to see how it develops: We have long been followers of the mining finance company whose shares have recently soared to 61p.close/keen followers If you are one of the many investors who has bought shares in the company, no doubt you've become a keen follower of the copper price.
(Definition of follower from the Cambridge Business English Dictionary © Cambridge University Press)
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