Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “follower”

follower

noun [C]
 
 
/ˈfɒləʊər/
MARKETING a company or product that only makes new changes, enters a market, etc. after other companies or products have done this first: Law firms are not leaders in business, they are followers. Our analysis supports the view of Germany as a fast follower of e-commerce technologies. an industry/a market follower → Compare leader
a person who watches something closely to see how it develops: We have long been followers of the mining finance company whose shares have recently soared to 61p.close/keen followers If you are one of the many investors who has bought shares in the company, no doubt you've become a keen follower of the copper price.
(Definition of follower from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of follower?
Browse related topics

You are looking at an entry to do with Supporters, members & defenders, but you might be interested in these topics from the Expressing agreement & support topic area:

Add Cambridge dictionaries to your browser to your website

More Business English definitions for “follower”

Definitions of “follower” in other dictionaries

Word of the Day

bright spark

a person who is intelligent, and full of energy and enthusiasm

Word of the Day

Highly delighted, bitterly disappointed, ridiculously cheap: adverbs for emphasis.

by Liz Walter,
October 22, 2014
We often make adjectives stronger by putting an adverb in front of them. The most common ones are very and, for a stronger meaning, extremely: He was very pleased. The ship is extremely large. However, we don’t use very or extremely for adjectives that already have a strong meaning, for example fantastic,

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More