footfall
/ˈfʊtfɔːl/
/-fɑːl/ noun [C or U] mainly UK (US foot traffic) MARKETINGDefinition
› the number of people who go into a shop or business during a particular period of time: a high/strong/weak footfall The machines are in good sites with high footfall such as motorway service stations.boost/increase/reduce footfall The company hopes the trial will increase customer footfall, enabling the stores to build increased sales.
(Definition of footfall noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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