›[S or U]the way in which a business operates, and the set of conditions that influences it: on a firm/solid/sound footingOfficials said they were moving quickly to correct any deficiencies and get the fund back on solid financial footing.on a commercial/legal/competitive footingVirtually all key state-owned enterprises have been placed on a commercial footing.
on an equal footing/on the same footing›having the same position or status as another person, company, etc.: on an equal footing with sb/sthWomen should be able to compete in the job market on an equal footing with men.on the same footing as sb/sthThe increased use of restricted stock puts management on the same footing as shareholders.
›[C,usually singular]a first position that a company achieves in a particular market, industry, etc., that they hope to improve in the future: gain/get/find a footing (in sth)The company has struggled to find a footing in an industry suffering from overcapacity. → See alsobeachhead