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footing
/ˈfʊtɪŋ/ nounDefinition
› [S or U] the way in which a business operates, and the set of conditions that influences it: on a firm/solid/sound footing Officials said they were moving quickly to correct any deficiencies and get the fund back on solid financial footing.on a commercial/legal/competitive footing Virtually all key state-owned enterprises have been placed on a commercial footing.
on an equal footing/on the same footing › having the same position or status as another person, company, etc.: on an equal footing with sb/sth Women should be able to compete in the job market on an equal footing with men.on the same footing as sb/sth The increased use of restricted stock puts management on the same footing as shareholders.
› [C, usually singular] a first position that a company achieves in a particular market, industry, etc., that they hope to improve in the future: gain/get/find a footing (in sth) The company has struggled to find a footing in an industry suffering from overcapacity. → See also beachhead
(Definition of footing noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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